A website provides a platform to engage with both your current and potential customers. In this era, customers can even make orders online. Choosing a reputable web designer is quite important. However, there are certain things the designer should do or avoid to make your website professional, simple, and user-friendly. The following are some of them:
Avoid Flashy Pages
Most web developers decide to create stylish splash pages to show their expertise. Unfortunately, these pages create a barrier that stops the web users and makes them to make vital decisions whether to continue or leave your site. Remember that your website visitors are not interested to know how creative you are. Instead, they want quality content and a website that is easy to navigate.
Nowadays, flash animations are quite common, and it even becomes difficult to impress your website user with flashy pages. In fact, the main purpose of website design is to deliver web user whatever they want to get from the website or perform the action they want. Unfortunately, flashy pages slow down the process. This explains why they should be avoided at all times.
Few Banner Advertisements
As far as strategic placement of banners is concerned, you have to go with “less is more.” The truth is that few successful banner advertisements are quite profitable and valuable as compared to a bunch of banner advertisements, which get few clicks. You should make it difficult even for advertisers to secure a single banner. In fact, this will even be appealing to them and will want to do business with you. It is a good idea to try and fill your website with useful content. You should also try to surround the website with important banner advertisements and useful content. In this way, you can make your ad space quite appealing to the potential advertisers.
Navigation is Quite Important
It does not make sense to have the fastest bike which none knows how to ride it. This is the same case with business websites. You may invest a lot of money in web design, flash design, logo design, funky animations, and splash pages to make your website look fantastic. However, if users cannot navigate easily around your website to consume content or even purchase products, then your website will have failed to achieve important goals.