The process of using an SEO has numerous advantages in business such as marketing of products. However, the process of securing these services is at times complicated and challenging. The failure of analysts has adverse effects in the running and expansion of any firm. Lack of a proper bonding between the companies and research consultants makes the online marketing process cumbersome and may not realize the companies’ goals.
Problems facing SEO agencies
Ranking
SEO consulting firms deals with many businesses in their websites, and there is no precise formula or guidelines to deal with classification. With increased competition in the global market, the ranking is not an easy task. The lowly ranked companies will end up performing poorly in the market.
Incorrect website description
Poorly designed website is less attractive and competitive. Some missing information on the products description may put the customers away. A bright and beautiful site is, therefore, necessary for selling the business products.
Missing of essential keywords
To achieve the desired goals, all the relevant keywords about the products should appear. The keywords need to be displayed on the front pages to attract more customers. The keywords clearly reflect the product information.
Errors in website
At times the customers are not in a position to access the internet site due to errors. Errors discourage the customers from revisiting the website. Poor links in the website are the leading causes of such problems. Broken image links are also a common problem on most sites. Weak links make the business rank poorly and may lead to collapsing of business.
Poor matching of pictures
Displays of images with mixed up texts bring a lot of confusion to the customers. Photos which are not accompanied by texts also pose some problems for the viewers thus putting them off. With increased competition, the websites should be customer friendly which makes them spend time analyzing the products.
Lack of immediate results
It takes a 
substantial amount of time for the product to reach the customers through the website. Companies interested in immediate results may not benefit from them. Online marketing is the slow but gradual process. It will take time even for the website to rank well due to increased competition from the existing and established competitors.
Low demand for new products
New products and services in the market have a low demand. Low demand is associated with a low research volume since the products have not taken a share of the existing market. However, with a vigorous marketing strategy the products ultimately get a share of the market.