The technique of getting search engine traffic to your site is called search engine optimization or SEO. You should note that organic traffic does not have financial costs. Thus, it is very important for each business owner to utilize this type of traffic as much as possible. The following are proven ways of optimizing your website to increase traffic and generate sales.
Tips to get more website traffic
It is important to use keywords, which your target market can use to find you. In this case, you should look for low competition, high-value keywords to attract a great audience. Ensure you place the right keywords in headings and page titles. This is because search engines place an important value on a keyword found on page headings.
Other than headings, you should use keywords in the sub-headings. This is quite important as it will draw the attention of search engines. Moreover, your readers will know what you want them to read. Also, you should describe actions they should take. Ensure you have the key phrase on the URL of your blog posts or website pages.
Use meta descriptions
This is a text, which search engines show below their search results. As much as they do not influence rankings, they encourage people to visit your website.
This is an important thing you need to consider when optimizing your website content. Overuse of keywords or what is commonly known as “keyword stuffing” should be avoided. Density, in this case, is the number of key phrases you have on a website. It is calculated by dividing a total number of key phrases to the total word count on the page. It is advisable to ensure your keyword density is between 2% and 4%.
Nowadays, a lot of people are using mobile devices to access the internet. Thus, if your website has a friendly design, you are to rank higher in the listings than one without a responsive design.
Update content regularly
Search engines want webmasters to provide useful and interesting content to their target audiences. If your site has been dormant without new content for several months, it will be regarded as non-relevant.
Hire SEO Company
Nowadays, there are several reputable companies providing search engine optimization services. You can consult them on how to improve your site rankings. The good thing about these services is that they are affordable and results can be measured.